Lead UX/UI Designer between Paris and Beirut, working on design systems, e-commerce and accessibility. Being deaf shapes the way I design for people.
Experience
(01) Work
- Oct 2024 → now
Bien’ici
Lead UX/UI Designer
I built the design system from scratch. I make sure the experience stays consistent across channels and teams, and I keep improving our B2C and B2B products. I also lead a squad of designers and developers.
Paris - Sep 2023 → now
WE Holding
Lead E-commerce Specialist
Yamamay, Original Marines and Carpisa online stores in Lebanon, on Shopify. Over 10,000 SKUs per brand, SEO, analytics and ongoing UX improvements.
Remote - Jun 2022 → now
Big Moment Studio
Founder & E-commerce Director
Shopify design and content, multichannel marketing, workflows and analytics for Original Marines, Yamamay, Carpisa, Room Envy and others.
Beirut · Dubai - 2021 → 2024
Razorfish France
Senior UX Designer
From brief to pitch and from research to design systems, for Renault, AXA, EDF, Castorama, Dior, Invivo, Nissan and Sanofi. I created a UX starter kit and decks on accessibility and eco-design, and coached junior designers.
Paris - 2020 → 2021
Freelance
Product Designer & accessibility consultant
UX/UI audits, service design, accessibility audits and masterclasses, and Shopify consulting for LVMH, Ladurée, Infotel, Collective Thinking and others.
Paris - 2019 → 2020
Welcome to the Jungle
Freelance UX Designer
Website restructure for the rebrand, accessibility and SEO improvements, and an audit of the UX technical debt.
Paris - 2018 → 2019
Ubisoft Paris
UX Designer
Redesign of an internal back-office tool used to apply skins to game websites, user testing and specs in Jira.
Paris - 2018
Useragents
UX Designer
Benchmarks, wireframes, audits and service blueprints for Franprix, FFT, ByMyCar and PMU.
Paris
(02) Clients & brands
- Renault
- Nissan
- AXA
- EDF
- Castorama
- Dior
- LVMH
- Sanofi
- McDonald’s
- Ferrero
- Publicis
- Ubisoft
- Ladurée
- Invivo
- Franprix
- PMU
- FFT
- Yamamay
- Carpisa
- Original Marines
- Kasanova
- Room Envy
- Welcome to the Jungle
- Université de Lorraine
Education
- 2017–19
Master in Digital Strategy, E-commerce & Startups
École Supérieure du Digital, Paris
- 2017
Fullstack Web Development
Le Wagon, Paris
- 2014–16
Master in Multidisciplinary Design
ALBA, Beirut
- 2011–14
Bachelor in Interior Architecture
ALBA, Beirut
- 2011
French Baccalaureate in Social Economy, with high distinctions
Lycée Franco-Libanais, Beirut
Skills & tools
-
Product design
- Figma
- Adobe Suite
- Wireframes
- Design systems
- Prototyping
-
UX research
- User testing
- Workshops
- Personas
- Performance audits
- Notion
- Airtable
-
E-commerce
- Shopify
- Google Ads
- Analytics
- Clarity
- Integrations
-
Accessibility & perf.
- Audits
- Contentsquare
- Lighthouse
- HTML / CSS
- SEO
-
Languages & stage
- French (fluent)
- English (bilingual)
- Arabic (basics)
- Conferences
- Stand-up comedy